6 Ways To Show Your Customers Some Love This Valentine’s Day
As Valentine's Day approaches, love is in the air. In every relationship, love is important. A business-customer relationship is no different. This Valentine's Day, we challenge retail stores everywhere to show your customers some love with improved customer experience.
For this challenge, we're sharing our top 6 ways to show your customers love this Valentine's Day, and all year long!
1. Put Customer Experience Front and Center
Whatever industry you are in, it is important to demonstrate to your customers that their experience matters. Build your strategy around the customer experience. Customer-centric changes to the store and a friendly staff that is genuinely interested in customer success can go a long way in enhancing customer experience.
2. Show Customers That You Value Their Opinions
Encouraging customers to share their opinions, and providing a simple way for them to do so, is a great way to show customers that their voices matter. The very act of asking for feedback shows that you are focused on improving. Feedback, both good and bad, helps you understand your company’s performance through the lens of who matters most - the customer.
3. Respond To Feedback
Do not simply collect feedback for the sake of doing so. Acting on collected feedback is essential. Address problems that are identified and learn from the positive responses. By expanding what’s working and improving on what’s not, your customer experience can only get better. Further, customers will love to see that their feedback leads to real results.
4. Practice Empathy
Negative feedback can be tough to swallow, and it’s a lot easier to defend the business, policy, or staff than it is to accept a fault. By implementing a culture within your staff of practicing empathy, these ego-driven responses can turn in to customer-driven responses. While, even in a culture of empathy, it may not be the case that “the customer is always right”, it’s more likely that a mutually-beneficial resolution can be found when both parties understand the issue equally.
5. Start With Data
It’s unlikely that you’ll be able to know each of your customers on a personal level. Therefore, it’s important to understand as much as possible about your customer base. Implementing a robust data plan and acting on the results is a proven method to understand an expansive and diverse group of customer.
6. Reward Loyalty
In this digital age, the importance of capturing customer loyalty is more critical than ever, and also increasingly more difficult. It is essential to show your customers that you value their business and appreciate their loyalty. Whether you provide rewards through a membership program, host an annual “customer appreciation day”, or engage with return guests in other ways, a personal touch goes far with establishing customer loyalty.
Showing your customers love is essential year-round. Keeping an ear to the ground to stay ahead of potential problems is critical to ensuring a successful, customer-centric strategy. What does your strategy look like?
If you’re looking for a partner to help, Icebergh will be with you every step of the way. Our onsite survey kiosks show customers you care about their opinions, and our data reporting helps you better understand your customers. Think of us as the “customer love guru”, guiding and helping you improve your relationships with customers.
Happy Valentine’s Day!