Data Points: Want an Easy Way to Boost Sales? Ask Customers for Feedback.

Asking for feedback is a great way to show your customers that you care, and a proven way to boost sales. Industry studies have found that retailers who asked customers for positive feedback about customer service saw 9% more customer transactions leading to an 8% increase in spending over the following year. Firms that asked customers which product features they liked best saw a 32% increase in consumer spending on their products the following year.

Collecting Feedback Matters

Further, research has found that 62% of customers were more inclined to purchase from a brand that asked for their opinion and 56% of customers reported feeling more brand loyalty when simply asked for feedback. This leads to a rare win-win situation. Not only does asking for feedback improve overall sentiment and increase sales, but the data collected provides actionable insight to ensure continuous improvement.

Get the customer feedback you need and Dive Deeper with Icebergh.